Behind The MASC

As you may know, my enthusiasm for minimalist look is a never-ending story, especially those were made by emerging young designers. It is undeniable that they tend to deliver certain twist along with astonishing tailored elements which always got me inspired.
Looking towards MASC, a London based womenswear label founded in 2011 by designers Duncan Shaw and Billy Yick, takes us to a signature aesthetic that explores extraordinary cutting techniques, luxurious fabrics and expressive drape. Based on that idea, their latest Autumn Winter 2012 collection, entitled Shadow Box (scroll down for video and pictures), obviously comprises of signature folding techniques, sharp tailoring and silhouette manipulation, all infinitely refined into those classic colors.
Definitely one to watch.